Re: Online strategy: who should define?

Subject: Re: Online strategy: who should define?
From: Stuart Burnfield <slb -at- FS -dot- COM -dot- AU>
Date: Fri, 4 Oct 1996 23:35:21 +0800

Karen Otto said:
> We are about to enter into a roles discussion about who should lead
> our online strategy development. However, we have a disagreement
> about who should lead the development. Both Graphic Designers and
> Technical Writers feel they should lead. . .

The cynical answer: it depends on whether you want your customers to
use your product or admire it.

The real answer: both skills are necessary for your project. Graphic
design is a powerful tool to assist technical communication. Technical
writing is not a tool to assist graphic design. I think a TW should
lead.
---
Stuart Burnfield (slb -at- fs -dot- com -dot- au) Volvo driver on the info superhighway
Functional Software Pty Ltd


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