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>When the company gets big enough...control over innovation passes to
>marketing, meaning that evolution replaces revolution.
>...marketers get to do the high-visibility, enjoyable writing-- often
>for good pay...and often with no qualifications--while many of us who
>are often underpaid and overbossed could do the same thing better.
Back when I had no qualifications, I worked in marketing. And yes, we
often discussed our strategy for lowering our performance standards
to achieve world mediocrity. It's a goal shared by all marketing people.
If a tech writer is bothered by those highly-paid, under-qualified,
glory-hogging marketing writers, then they should follow Daffy Duck's
(or was it Bugs'?) timeless advice: "If you can't beat 'em, join 'em."
They should go out there and get a job in marketing, especially if they
can do a better job than the people curently holding those positions.
P.S. I really don't believe that "introvert" and "good writer" are synonomous,
and I *know* that "extrovert" and "marketing writer" are not. Don't let these
two generalizations skew your judgement on writing and marketing.
mmarkley -at- micron -dot- com