Re: Agency and interviewing questions

Subject: Re: Agency and interviewing questions
From: Stephen Arrants <arrants -at- BRIGHTWARE -dot- COM>
Date: Mon, 9 Dec 1996 09:20:52 -0800

On Saturday, December 07, 1996 6:28 PM, Linda
Castellani[SMTP:castle -at- CRL -dot- COM] wrote:
>> I'd like to hear how people choose what samples to send. And
>> how you present them to the client.
>> The problem with being asked to submit samples in advance is that
>> you are limited to sending photocopies or faxes of a few pages of
>> something, without an opportunity to present any kind of context, or
>> answer the client's questions about the sample submitted. You can't send
>> everything, and you don't want to run the risk of having the client
>> assume that if you didn't send what he's looking for, that you aren't
>> capable of doing it.

At the point you're being asked to submit samples, you should know what
kind oif writing you may be doing and what kind of writer they are
looking for.
If I have to send samples, instead of interviewing with them, I *always*
include a short description and explanation with the following:
* Was it an update or a new document?
* Print or online or both?
* Team effort or just me?
* What constraints was I working under (schedule, tools, etc.)?
If it is an update, I also try to inculde the 'before' of the document,
and point out what I was trying to accomplish with a redesign or
In a way, your samples are an interview. Try and provide as much
background as possible it you can't be there with the samples.

steve arrants

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