Re: Agency and interviewing questions

Subject: Re: Agency and interviewing questions
From: Stephen Arrants <arrants -at- BRIGHTWARE -dot- COM>
Date: Mon, 9 Dec 1996 09:20:52 -0800

On Saturday, December 07, 1996 6:28 PM, Linda
Castellani[SMTP:castle -at- CRL -dot- COM] wrote:
>> I'd like to hear how people choose what samples to send. And
>> how you present them to the client.
>>
>> The problem with being asked to submit samples in advance is that
>> you are limited to sending photocopies or faxes of a few pages of
>> something, without an opportunity to present any kind of context, or
>> answer the client's questions about the sample submitted. You can't send
>> everything, and you don't want to run the risk of having the client
>> assume that if you didn't send what he's looking for, that you aren't
>> capable of doing it.
>>

At the point you're being asked to submit samples, you should know what
kind oif writing you may be doing and what kind of writer they are
looking for.
If I have to send samples, instead of interviewing with them, I *always*
include a short description and explanation with the following:
* Was it an update or a new document?
* Print or online or both?
* Team effort or just me?
* What constraints was I working under (schedule, tools, etc.)?
If it is an update, I also try to inculde the 'before' of the document,
and point out what I was trying to accomplish with a redesign or
rewrite.
In a way, your samples are an interview. Try and provide as much
background as possible it you can't be there with the samples.

steve arrants


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