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Subject:Re: Capitalization of small cap brand name From:"Wayne J. Douglass" <wayned -at- VERITY -dot- COM> Date:Wed, 8 Jan 1997 09:32:58 -0800
At 05:34 AM 1/8/97 -0500, Ellen Roddy wrote:
>This is a rather silly question, but I need to ask it. How does anyone
>out there handle capitalization of a product name (that uses small caps)
>if it is the first word in a sentence. Some examples are shown below.
>improvit is the best Statistical Process Control package on the market
>Improvit is the best Statistical Process Control package on the market
>The software package name is also bolded (as if that makes any
Keep it lower case, especially if it is trademarked that way. Having it in
bold helps the reader know that it is a product name deliberately spelled
that way. If you use an unusual typeface as part of the product/corporate
identity (for example the Exxon logo), then duplicate that in the text.
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