Re: Business Cards

Subject: Re: Business Cards
From: "Bruce H. Johnson" <corpknow -at- EARTHLINK -dot- NET>
Date: Wed, 5 Feb 1997 18:10:09 -0800

"Virginia E. Butler" <102453 -dot- 3155 -at- COMPUSERVE -dot- COM> wrote:

> Do all technical communicators have business cards? I am working at a
> corporation that does not issue business cards unless the employee has extensive
> outside contact (e.g., sales or managers). When I attended an STC meeting to
> recruit for an open position, I was told to give out my director's business card
> instead. I have offered to pay for my own company business cards, but this too
> was not allowed. I have resolved the issue by purchasing my own business cards
> that do not have any company identification on them, but I was wondering whether
> anyone else had experienced a similar struggle to be recognized as a
> professional. Any thoughts on this?

To me, that's a good example of "penny-wize and pound-foolish". My very
small company used to print business cards for us; it took me 5 years to
use mine up, but they were very much appreciated.

Now, we got a couple of packs of the blank laser-printer card stock and
have built our own (even the owner). That way we can change the text,
etc., as the company goals change or if we want to emphasize something
different for a different market, such as at Comdex.

Besides, it's fun rolling your own.
Bruce H. Johnson
Corporate Knowledge, Inc. -- Your knowledge transfer specialists.
corpknow -at- earthlink -dot- net
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