TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Platform of choice From:Matt Ion <soundy -at- NEXTLEVEL -dot- COM> Date:Thu, 13 Feb 1997 11:20:08 -0800
On Thu, 13 Feb 1997 08:14:22 -0600, Wing, Michael J wrote:
>>>Yet for some unfathomable reason neither NeXtStep, nor OS/2, nor MacOS
>>>has had nearly the success, market share, or acceptance that Windows has
>>>had (and still has). This despite their HUGE head start. Please
>>Would you like to see the figures for the Windows 95 advertising
>>budget? Remember the giant Windows 95 banner hanging from the CN
>Are you saying that IBM, Apple and others were precluded from running a
>heavy ad campaign?
I'm not "saying" anything; I'm answering your question. You wonder why
Windows has flourished while the (allegedly superior) competing
products haven't. The answer is simple: a billion-dollar advertising
>>(Funny how they never ran pictures of some 60% of those being returned
>>to the stores).
>First I've heard of this number. I suppose you have some verification
>of this percentage or did it just sound like an impressive figure to
50-60% were the numbers reported anecdotally by talking directly to the
retailers, not only by myself but by others around North America.
>>>If Sun's been doing it for years, shouldn't they be dictating
>>>the 'de facto' OS standard?
>>Problem is, for four years it was almost impossible to buy a PC without
>>DOS and Windows 3.x preloaded.
>How hard was for the user to reformat the PC and load in their own OS?
For the majority of PC users, who were not as computer-literate as you
and I? How hard do you think?
That doesn't even work to install MS-DOS.
>>>Pioneering a technology is one thing. Developing it and bringing it
>>>successfully to market is another.
>>Advertising it is another matter altogether.
>Where's the dividing line between bring a product to market and
>advertising? Or are you agreeing with me?
What do you define as "bringing a product to market" then? Any product
that is boxed, shrink-wrapped, and sent to distributors and on to
retailers' shelves has been "brought to market". SELLING that product
-- convincing people to buy it -- is not the same thing.
Your friend and mine,
<insert standard disclaimer here>
They shoot without shame / In the name of a piece of dirt
For a change of accent / Or the color of your shirt
Better the pride that resides / In a Citizen of the World
Than the pride that divides / When a colorful rag is unfurled
- Rush, "Territories"