Signage guidance -Reply

Subject: Signage guidance -Reply
From: NANCY KAMINSKI <NKAMINS1 -at- FAIRVIEW -dot- ORG>
Date: Thu, 13 Mar 1997 13:52:17 -0600

>>> Elsa Kapitan-White My latest assignment is to write signage
guidelines for our corporate
communications handbook.

Any suggestions for issues I should address or recommended
references?
-----------
Our Corporate Graphics Standards book covers the issues you
mentioned--signage for everything, including trucks, business cards,
stationary, etc.

Important things to include: Exact typographical specifications (font, size,
spacing in picas/points, etc.) allowable colors, the things you cannot do
to corporate logos (distort, put drop shadows on them, rotate, etc.), how
the logos should relate to other printing (how close they can be together).

If you want, I could snailmail you example pages. I believe our manual
was actually put together by a design agency, the one that designed the
corporate identity.

Nancy Kaminski
Fairview Hospital and Healthcare Services
Minneapolis MN nkamins1 -at- fairview -dot- org

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