Brochures - Where to Place Information

Subject: Brochures - Where to Place Information
From: Amy_Corrigan -at- WAI-WETHERILL -dot- COM
Date: Mon, 17 Mar 1997 08:39:14 -0400

From: Amy Corrigan -at- WAI on 03/17/97 08:39 AM

I have to disagree with some of the comments about where to place
information in a brochure. On the other hand, I have to agree with much of
what is being said. We do a lot of tri-fold quick reference cards for our
users and we follow these basic guidelines:

Cover - Title, purpose, eye-catching graphic
Back - Frequently referenced info like contact numbers, codes, hot
keys and program-specific abbreviations
3 inside pages (one full page when brochure is open) - Screen snaps,
step-by-step how-tos, the stuff that tells people what to do.
Extra flap - Tips and tricks, less-used codes and hot keys, term
definitions, formulas.

These have worked very well for us. They're quick to produce and they
actually get used!

Amy Corrigan
Corporate Project Administrator
Wetherill Associates, Inc.
Royersford, PA

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