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Subject:Brochures - Where to Place Information From:Amy_Corrigan -at- WAI-WETHERILL -dot- COM Date:Mon, 17 Mar 1997 08:39:14 -0400
From: Amy Corrigan -at- WAI on 03/17/97 08:39 AM
I have to disagree with some of the comments about where to place
information in a brochure. On the other hand, I have to agree with much of
what is being said. We do a lot of tri-fold quick reference cards for our
users and we follow these basic guidelines:
Cover - Title, purpose, eye-catching graphic
Back - Frequently referenced info like contact numbers, codes, hot
keys and program-specific abbreviations
3 inside pages (one full page when brochure is open) - Screen snaps,
step-by-step how-tos, the stuff that tells people what to do.
Extra flap - Tips and tricks, less-used codes and hot keys, term
These have worked very well for us. They're quick to produce and they
actually get used!
Corporate Project Administrator
Wetherill Associates, Inc.