Re: Is there a name for these?

Subject: Re: Is there a name for these?
From: Elsa Kapitan-White <kapitan-white -at- SUGAR-LAND -dot- OILFIELD -dot- SLB -dot- COM>
Date: Wed, 23 Apr 1997 09:06:50 +0100

Debbie (with the sensitive nose) asks if there's a word to describe trade
names that have become standards?

I've usually phrased it as "generic name" if a mark is misused widely and
loses its exclusive association with a specific product or service.


Elsa Kapitan-White <kapitan-white -at- SUGAR-LAND -dot- OILFIELD -dot- SLB -dot- COM>
Schlumberger Oilfield Marketing Services
225 Schlumberger Drive, Sugar Land, TX 77478
(281)285-7563, fax -8545

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