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Somebody mentioned Tom Peters... and Elna reminded us that a good mission
statement is the one that sells potential customers in the elevator.... or,
for that matter, on the index page of a website <blush>.
In the latest issue of _Fast Company_, Tom Peters has the cover story;
>Starting today, you are a brand...
>What is it that my product or service does that
> makes it different? Give yourself the traditional 15-words-or-less
>contest challenge. Take the
> time to write down your answer. And then take the time to read it.
Those darned epiphanies... Best experienced first thing in the morning,
while concentrating on the first bottle of Mountain Dew, or pot of coffee:
when you least expect it. [Hey, if you were expecting it, it'd be a
Self-Fulfilling Prophecy or something....] Extra points if you haven't
gotten dressed yet.
Why is it so hard for me to finish a Tom Peters book? He often sez at the
beginning that he hasn't done his job if the first chapter hasn't made you
at least a little bit uncomfortable -- I always though that meant getting
angry -- usually by the first or second exercise, though, I'm running
around the patio in my jammies shouting "YES!" and "WooHoo!" and other such
Now, if you'll excuse me, I hafta go redo my website and resume <smile>...
or should I finish the article first?
Dan BRINEGAR, CCDB Vr2Link
Performance S u p p o r t Svcs.