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Subject:Re: Mission Statements From:Pat Gantt <pagantt -at- POSTOFFICE -dot- WORLDNET -dot- ATT -dot- NET> Date:Mon, 11 Aug 1997 07:27:06 -0500
> Somebody mentioned Tom Peters... and Elna reminded us that a good mission
> statement is the one that sells potential customers in the elevator.... or,
> for that matter, on the index page of a website <blush>.
> In the latest issue of _Fast Company_, Tom Peters has the cover story;
> "YOU, Inc."
> On the web at: <http://www.brandyou.com/>
Mission Statements can be a good idea but just don't
call them Mission Statements... make sense?
_____ Inc. believes...
_____ Inc. strives to achieve the following...
Mission Statement of _____ Inc.: blah, blah, blah.
De-buzz your writing as with all clean, simple,
clear technical writing.
You are far more apt to get your writing read
than the automatic turn-off that buzz inevitably
Pat Gantt, M.S. HRD
Personal email ~ pagantt -at- worldnet -dot- att -dot- net
The University of Tennessee Alum