Re: Mission Statements

Subject: Re: Mission Statements
From: Pat Gantt <pagantt -at- POSTOFFICE -dot- WORLDNET -dot- ATT -dot- NET>
Date: Mon, 11 Aug 1997 07:27:06 -0500

Bears repeating...

> Somebody mentioned Tom Peters... and Elna reminded us that a good mission
> statement is the one that sells potential customers in the elevator.... or,
> for that matter, on the index page of a website <blush>.
>
> In the latest issue of _Fast Company_, Tom Peters has the cover story;
> "YOU, Inc."
>
> On the web at: <http://www.brandyou.com/>

Mission Statements can be a good idea but just don't
call them Mission Statements... make sense?

ex.

_____ Inc. believes...

_____ Inc. strives to achieve the following...

Rather than:

Mission Statement of _____ Inc.: blah, blah, blah.

De-buzz your writing as with all clean, simple,
clear technical writing.

You are far more apt to get your writing read
than the automatic turn-off that buzz inevitably
connotes.

--

~~~~~~~~~~~~~
Best Regards,

Pat Gantt, M.S. HRD
Personal email ~ pagantt -at- worldnet -dot- att -dot- net
The University of Tennessee Alum
GO VOLS!

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