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Subject:Re: Do PDFs Make Customers Ask for Printed Docs? From:Walter Hanig <wdh -at- NETMANAGE -dot- COM> Date:Wed, 29 Oct 1997 16:03:58 -0800
At 02:59 PM 10/29/97 -0500, Joe Miller wrote:
>We're about to start putting some of our docs on CD-ROM.
>Marketing, in its infinite wisdom, has decided (based on nothing
>at all) that no one will want printed docs and if someone does
>we'll sell them at a markup. The prediction is that our printed
>doc output will be about 10% of current levels.
>Anybody have any experience with this?
You'll still get requests for hard copy, though at a much lower level. I have no idea what %, but would guess that the prediction of 10% may be a little low. Depends on the application.
Some customers will feel that "For what I'm paying for your product, I want something I can touch." Also, Sales people will want to be able to show some tangible evidence of the product.
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