Re: Meta tag legalities

Subject: Re: Meta tag legalities
From: Tracy Boyington <tracy_boyington -at- OKVOTECH -dot- ORG>
Date: Thu, 19 Mar 1998 11:11:25 -0600

> Okay, let's say for the sake of argument, I'm competing with a company
> called ABC. What if, in my meta tag, I put the following:
> &#65;&#66;&#67;
> These are the escape characters for ABC. The trademark for ABC is never
> appears in the source, but it's interpreted that way by the browser. I would
> think that would weaken ABC's case (if it has one), as their trademark never
> actually appears in my page, my source, or any place else.

But would a search engine read this as "ABC" or as "&#65;&#66;&#67;"? If
the search engines don't recognize it as ABC, it would defeat the

I think if your competitor's name appears in the body text of your site
(such as a comparison of your products) you'd be OK putting it in the
meta tags too. Otherwise I'd avoid it.

Tracy Boyington mailto:tracy_boyington -at- okvotech -dot- org
Oklahoma Dept. of Vocational & Technical Education
Stillwater, OK, USA

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