Re: Meta tag legalities

Subject: Re: Meta tag legalities
From: Tracy Boyington <tracy_boyington -at- OKVOTECH -dot- ORG>
Date: Mon, 23 Mar 1998 08:21:44 -0600

> I don't think you are likely to get into trouble using a trademark in
> a meta tag if you also use it (correctly) in the visible text.
> Except perhaps with users who might get a little miffed at being offered a
> page about Spacely Sprockets when they searched for Cogswell Cogs.

But search engines also read the body text. So if you compare your
Spacely Sprockets to Cogswell Cogs on your page, it would turn up
whether or not you put Cogswell Cogs in the meta tags. In this case,
making good use of your page title would be the best way to avoid
misleading (and irritating) Cog-shoppers.

Tracy Boyington mailto:tracy_boyington -at- okvotech -dot- org
Oklahoma Dept. of Vocational & Technical Education
Stillwater, OK, USA

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