TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
> E,T, Hull wrote:
> > 'Morning, everyone,
> > One of the no-nos about trademarks is using it in a possessive form:
> > Microsoft Word's capabilities
> > Adobe FrameMaker's tools
> Maybe a dumb question, but why is this a no-no? And who says so?
> Ed Hull
> Professional English
> Vught, The Netherlands
> ethull -at- worldaccess -dot- nl
"Do not use the possessive form of a product name or a product's
feature name. For example, do not use 'toolbar's buttons' or
'PowerPoint's File menu'; instead, use 'toolbar buttons' and
'the PowerPoint File menu.'"