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At most of the places I have worked, marketing is in charge of the
look and feel of documents while engineering is in charge of the
content with a writer working between the two. Actually, that
is one of the reasons I like my job.
I have always appreciated the input I received from marketing.
Most of the time I found it considered the user while trying to
produce a good-looking and usable document. Every once in
awhile I would get a marketer who thought they knew my job
better than I did (which happens twice as often with engineers).
I just worked with them as best I could. Every situation is a
learning situation (even if it is only learning what does not work).
Melonie R. Holliman
Technical Writer
CPD Marketing
Advanced Micro Devices
> -----Original Message-----
> From: J. Fraser [SMTP:tekwrite -at- ISTAR -dot- CA]
>
> What would you do if you encountered the following scenario?
>
> Your Marketing Department suddenly informs you that they
> are responsible for "redefining the corporate image. This
> will include everything from logos, to business
> cards, to mission statements, to documentation..."
>
> Logos, trademarks, copyright info, marketing
> materials, etc... fine!
> But, manuals and help and so on? Really!?
>
> --
> -Judy.
>
>
