Re: Reasons not to use the Courier font

Subject: Re: Reasons not to use the Courier font
From: Mark Levinson <nosnivel -at- netvision -dot- net -dot- il>
To: TECHWR-L -at- LISTS -dot- RAYCOMM -dot- COM
Date: Sat, 02 Oct 1999 18:54:35 +0200

Of course Courier is not very readable for large amounts of
material because it's monospaced. Anyone with the technology
for proportional spacing-- newspapers, book publishers,
billboard advertisers, anyone-- stays clear of monospaced type.
But your client may be used to monospacing in general, or
even to Courier in particular, to the point where subjectively
it is more appealing than any other font.

My advice would be first, to understand that though they are
distorted by the resonance of personal experience, your client's
feelings are sincere-- like, for example, the feelings of
someone who believes Neil Young has talent. What you need to
do, if possible, is to show your client that in this case the
majority-- to whom the publication is to cater-- feels otherwise.
You could ask the client to look at similar publications from
other companies and notice that proportional spacing predominates.
Or you could print out a few pages of the client's own material
both ways and, together with the client, ask the opinions of a
few people whom the client trusts.

But if it seems that the client is impervious to argument,
remember there are worse things than Courier. The Western
world did thrive on typewriting for two generations...

- Mark L. Levinson - nosnivel -at- netvision -dot- net -dot- il - Herzlia, Israel
Use a new word, and what you see is new. - Thom Gunn

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