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Subject:Technical vs. marketing writing From:"Mark L. Levinson" <nosnivel -at- netvision -dot- net -dot- il> To:TechWr-L <TECHWR-L -at- LISTS -dot- RAYCOMM -dot- COM> Date:Fri, 02 Jun 2000 11:37:21 +0300
Christi invites "randomly related thoughts" on sort-of-technical
marketing writing.
My thought is this: In some companies technical writers
are frustrated because the employer fails to value good
writing above bad writing. But how often does the employer
actually value the bad above the good? In marketing writing,
that happens a whole lot. The technical bosses, after all,
are a different species from us but the same genus: detail-
oriented introverts. The marketers are extroverts who
seldom think about anything, so whatever writing they
do choose to think about seems especially brilliant or
especially troublesome depending on their predisposition,
rather than on its quality. Certain fields of copywriting,
such as direct mail, are easy to field-test, but the success
of high-tech marketing materials in promoting the product
is much harder to assess objectively.
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Mark L. Levinson - nosnivel -at- netvision -dot- net -dot- il - Herzlia, Israel
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Only half of life is quantifiable.
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