Re: HTML-format e-mail newsletters?]

Subject: Re: HTML-format e-mail newsletters?]
From: Mike Stockman <mstockman -at- mac -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 13 Jun 2002 21:42:28 -0400

On 06/13/2002 8:03 PM, Cook, Jenise (jenise -dot- cook-crabbe -at- pacificlife -dot- com)

>This discussion is very timely. I need to look at alternatives to sending a
>PDF of a 3-6 page newletter out to a broad audience (frequency: each month).

Just out of curiosity, is there really a clear advantage to sending out
an HTML-formatted e-mail vs. sending a short, catchy, bulleted plain-text
summary of the newsletter with a link to your site?

The trouble with HTML e-mail is that, because there's no standard among
mail readers, what looks good in Outlook can look like garbage in Eudora,
Netscape Mail, etc. It's challenging, but not impossible, to design Web
pages that meet the standard and look good in all major browsers; adding
mail readers to the mix makes it impossible.

Opinions, anyone? (Opinions? Here? Don't be ridiculous.)


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