Re: Structure for Customer Briefs

Subject: Re: Structure for Customer Briefs
From: "Bonnie Granat" <bgranat -at- editors-writers -dot- info>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 18 Sep 2002 16:01:00 -0400

> I was wondering if any one out there has any information on the 'correct'
> structure for customer briefs. We have a few previously written ones that
> are in the process of updating and we were wondering if there is any
> specific formula or guidelines for writing customer briefs. Specifically,
> are looking for any information such as the elements of a customer brief
> (what should go in one), the layout, the level of detail, the order of
> information... Are there any marketing writers out there???

"Customer brief"?

Bonnie Granat

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Structure for Customer Briefs: From: Ann Waterhouse

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