Re: Contradictory terms

Subject: Re: Contradictory terms
From: kcronin -at- daleen -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 24 Oct 2002 06:11:28 -0600


It sounds like the sales guy is trying to say that in addition to the
technology being state-of-the-art, it's also one that's being used by the
other cutting-edge companies, the implication being that your technology
can play nicely with the Big Dogs. Otherwise some might assume your
technology is so radical that nothing else will be able to interact with
it (if that's applicable given your product/s).

I agree that "mainstream" is not the best choice. A rewrite and/or a
different adjective that implies a more elite status would be better.


Keith Cronin
staying on the cutting edge by architecting robust e-services that
repurpose back-end partnerships to utilize synergistic metrics for
strategizing value-added infomediaries.
(courtesy of the BS buzzword generator at http://www.dack.com/web/)


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