Font Selection Process (Was: Fonts used in print)

Subject: Font Selection Process (Was: Fonts used in print)
From: Steven Brown <stevenabrown -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 13 Dec 2002 06:09:05 -0800 (PST)

To those of you using "non-standard" fonts (i.e.,
fonts that aren't as common as Times New Roman or
Arial), how did you come to select them? Was the
choice supported by research or usability testing, or
were the fonts chosen simply because someone liked the
way they look?

I don't mean to sound antagonistic, but given that so
many other product and workflow choices are made very
deliberately (e.g., authoring tools, Web design,
operating systems, corporate logo), I wonder if the
same consideration is given to fonts.

Steven Brown
Senior Technical Writer
Font Simpleton

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Fonts used in print: From: JB Foster

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