Re: When are illustrations enough?
How do you decide, if an author has not handed in any illustrations or photos, etc., whether they are needed or not?
* Would a photo, diagram or table get the point across more effectively than paragraphs of text?
I've successfully cut a significant but rambling 4-page case study to a 2-page spread with a good captioned photo, a simple diagram and small sidebar.
* Is there a relevant editorial policy?
Some journals specify the max and min number of graphic elements per page or per x column inches. Other journals specify special elements based on the article classification. For example, a feature article spec might require one illustration or table per 2-page text spread while a review article spec might include nothing but a final bibliography. A book review spec might include a photo of the cover or the author, a product review spec usually requires a photo of the product package, and a letter to the editor gets nothing but a sig line.
* Would a mass of text be more readable if it were broken up a little?
If a submission is worth publishing (or is written by your company president) but puts you to sleep, play with white space and background art (photo or illustration) and pull quotes.
Hope this helps,
Owner, MasterWork Consulting Services
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When are illustrations enough?: From: Con & Yu
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