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Thanks to Scott Abel for the link to David Walker's excellent commentary on
Web site personalization and the Jupiter Research report thereon. You can
read David's article at http://tinyurl.com/wd1v and the original Jupiter
Research press release at http://tinyurl.com/wd1z.
More proof (as if you needed it) that content is king. The user does not
want to be greeted by name; the user wants information, dammit!
My favorite quote: "Many web ventures that Jupiter contacted are unhappy
with second or third attempts at creating a personalization delivery chain
and are actively pursuing a third or fourth attempt at enormous costs".
Guess the PHBs are still throwing good money after bad.
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