Re: Search Engine Rankings

Subject: Re: Search Engine Rankings
From: Peter Lewicke <plewicke -at- yahoo -dot- com>
To: al -dot- geist -at- geistassociates -dot- com
Date: Fri, 5 May 2006 18:50:16 -0700 (PDT)

I completely agree. An afternoon's projct is extremely
unlikely to have any effect on search engine
placement. The best way to improve search engine
placement is to have a site that people visit from
search engines.

--- al -dot- geist -at- geistassociates -dot- com wrote:

> Peter Lweicke wrote:
> > I don't claim to be an expert in SEO, but
> different
> > search engines rank sites in different ways. The
> only
> > way that I know works for getting a high listing
> is to
> > have something that is extremely obscure, so that
> your
> > site will be one of very few that will use that
> word,
> > but that doesn't help, because very few people
> will
> > search using that term.
> >
> The key is not to be obscure, but to understand how
> your customer (or
> potential customer) views your site. Because each
> person searches for the
> same information in slightly different ways, finding
> the right keywords is
> a challenge. Buying the top keywords works only if
> those keywords apply
> to your company's product(s). Search ranking
> engines also look at
> relavent content, links (internal and external),
> page design, keyword
> placement within content and the color of you
> jogging shoes. Okay, they
> don't care about your shoes, but the point is
> getting a top ranking on a
> search engine is getting harder and harder these
> days as both the site
> developers and the search engine programmers get
> more sophisticated. You
> can spent thousands of dollars buying keywords only
> to have everything
> fall apart when a search engine changes it's
> algorithm. You can also
> spend hundreds of hours creating a respectible
> organic keyword inventory
> to have the same thing happen for the same reason.
> I guess what I am saying is that David shouldn't get
> too excited about an
> afternoon project that will probably have zilch
> impact on the company's
> web page search engine ranking. Better to spend the
> time tasting the
> latest libations from the local brew pub, or tequila
> bar (a shot of Patron
> does wonders).
> Al

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Re: Search Engine Rankings: From: al . geist

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