Re: Looking for re-packaging publishing app

Subject: Re: Looking for re-packaging publishing app
From: Al Geist <al -dot- geist -at- geistassociates -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Tue, 09 May 2006 07:12:21 -0400

Stuart Burnfield wrote:

Paul said:
Totally agree. Think of your docs as programmer source code.

Would anyone give the person making the request your
programming language software and allow them to "customize"
the output? I hope not.

Actually, this is very common. Outside of home users and small businesses
it would be the norm for commercial software to be customised in some way,
either to 'do more stuff' or 'do stuff our way' or 'work with our other
stuff'. .... Thinking of better ways to handle this should be
seen as a challenge and an opportunity for us.

I agree with Stuart. It's too easy to say "NO!" But, saying no may not be in the best interest of our customers and without them we are all going to get pretty hungry. The key is to find a way that will allow customers (or sales, or marketing) to make changes (personalize) without destroying the integrity of the information. It's going to be a challenge, but aren't we in this business partly because it is so challenging.


Al Geist
Technical Writing, Online Help, Marketing Collateral, Web Design, Award Winning Videos, Professional Photography
Voice/Msg: 802-658-3140
E-mail: al -dot- geist -at- geistassociates -dot- com <mailto:al -dot- geist -at- geistassociates -dot- com>
URL: <> (online portfolio/resume)

See also:
URL: <> (fine art prints for home or office and note cards for all occasions)

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RE: Looking for re-packaging publishing app: From: Stuart Burnfield

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