RE: Gauging Audience Satisfaction

["Dori Green" <dgreen -at- associatedbrands -dot- com>]

Whenever possible, I work with focus groups.  Sometimes I call them "Continuous Improvement Teams", sometimes "Quality Teams".  When we're struggling with the difference between a QC Department and a Quality Management System, I stay away from the Q-word.

When I'm running those groups I do a lot of my-own-time co-counseling so that I can stay un-defensive about my "babies" (the documents), remain focused on making them better.  When I'm able to be honestly enthusiastic and accepting about suggestions for change, the team members relax and lay 'em on me.

Dori Green


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