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In my view, there is no effect on the bottom line if measured within
the year. TWs enhance product satisfaction, and as a result add value,
but this is only measured in brand enhancement. Brand enhancement
results in customers retained and added, but without taking the
five-year view it's impossible to even allege drunkenly that bottom
line is augmented.
--- Keith Hood <klhra -at- yahoo -dot- com> wrote:
> Once again, most of our problems in dealing with
> management, career advancement, pay rates, and related
> matters comes down to the fact that it is just about
> impossible to quantify the TW's effect on the
> company's bottom line. Anyone who can come up with a
> methodology that would show the quality of the
> documents adds dollars to the coffers would be a god.
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