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RE: How do you differentiate yourself (UserFriendly)
Subject:RE: How do you differentiate yourself (UserFriendly) From:"Al Geist" <al -dot- geist -at- geistassociates -dot- com> To:<techwr-l -at- lists -dot- techwr-l -dot- com> Date:Tue, 27 Nov 2007 16:58:10 -0500
Bill Swallow wrote:
>I'm guessing that you are misunderstanding the point of this thread.
This isn't a discussion about goals, but about tactics you employ in
your job search to get your application noticed. But as you've noted,
you don't do this, so no worries. Let's let the thread continue down
its intended path.< in response to Milan Davidovic's comments...
On Nov 27, 2007 3:46 PM, Milan Davidovic <milan -dot- lists -at- gmail -dot- com> wrote:
> On 11/27/07, Al Geist <al -dot- geist -at- geistassociates -dot- com> wrote:
> > I disagree with your analogy. Trying to differentiate yourself from
others
> > is not like trying to be cool and it is being yourself. It's called
> > marketing.
>
> Could be -- I'm not a marketing guy (nor do I play one on television),
> so I wouldn't know. I do know that standing out or being different are
> not my goals.
I think David's statement highlights one of the problems facing a lot of
technical writers...whenever they hear the term marketing, their eyes glass
over and their ears plug. "I'm not a marketing guy..."
We are marketing ourselves all the time. You sell your ideas to your
supervisor for a new or revised manual. You market yourself for that merit
raise, or new position and you especially market yourself when it involves
finding jobs. It doesn't matter if that job is as a regular employee of a
regular company, or if you are looking for freelancing gigs. As Bill
stated...what do you do to make your application get noticed? That's another
way of saying how do you market yourself to potential employers. There are a
plethora ways to do this without having to wear a plaid suit and act like a
used car salesperson. I believe what Bill was asking is what works for you.
Al Geist
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