"advance" vs "advanced"

Subject: "advance" vs "advanced"
From: Bastette <bastette -at- sonic -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Fri, 13 Feb 2009 16:39:16 -0800


My company sells a server product which, when a user sends data through a
network, it can be routed first to the server to receive some processing,
before it continues on to the final destination (a user workstation). The
processing is just a set of automated modifications, and if the customer
hasn't purchased this product, the users will need to do those steps manually.

This server product is either called "Advance Processing" or "Advanced
Processing". I have seen both names on memos and emails. I myself am guilty
of being inconsistent about this, and recently I decided to clean up the
manual so that it always says "Advance Processing".

My rationale is that "advance processing" is processing that has been done
ahead of time, whereas "advanced processing" is highly complex processing,
or processing that has reached some later stage of development. The former
sounds much more appropriate to me - the main point of this product is that
it performs the processing *prior* to the user's accessing the data on the

The president of the company saw my manual and corrected me: it is called
"Advanced Processing". He's a good writer, btw, and English is his first
language, so I can't fault poor language skills. But I just think this is
incorrect. Of course, if that is actually what the product is called, then
I'll have to refer to it that way in the manuals. Also, this is the company
president, so I'm not about to say, "Hey guy, yer doin' it wrong". :) But
I'd be interested in others' opinions here. I'm pretty sure the intent in
naming this product was to advertise the fact that the processing is done
*ahead of time*, not that it is extremely sophisticated or far along in
its development, etc.



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