Questionnaire design: humor for Friday

Subject: Questionnaire design: humor for Friday
From: arroxaneullman -at- aol -dot- com
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Fri, 27 Feb 2009 12:47:24 -0500

Today's Mind Hack blog features a clip from a British comedy to illustrate how the wording of a questionnaire promotes certain outcomes.

http://www.mindhacks.com/blog/2009/02/sir_humphrey_teaches.html

Even if you don't write polls or publish surveys, this amusing example of framing, priming, and acquiescence bias is a warning for filling out those company questionnaires... you know the ones I mean.

;)
Arroxane
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