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It's a question of mutual self-interest. They run the awards in order to make money, drive traffic to their Web site, and boost their prestige. You *might* choose to participate if it would look good on your resume and therefore help get you a job.
Of course, you have only a 1-in-38 chance of winning ("Of the nearly 3,800 entries in APEX 2009, just 100 Grand Award Winners were selected"). So I would look at it not as an $89 investment on your part, but rather $3,382. Kinda steep for one line in your resume!
> -----Original Message-----
> From: Ken Poshedly
> Sent: Wednesday, January 13, 2010 8:50 AM
> To: Techwr-l
> Subject: APEX awards
> I recently received a solicitation in the regular (postal)
> mail from Communications Concepts, Inc., about submitting an
> entry for the APEX awards. Not having heard about them
> before, I ask what folks here think of this award. I Googled
> APEX awards and see that yes, it's "out there", but is it an
> award for the sake of an award or does it really carry
> considerable prestige.
> In any event, times are still tight even though I'm still
> employed so I won't be forking out the $89 per entry.
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