A different "personality type" angle

Subject: A different "personality type" angle
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 4 Feb 2010 14:41:07 -0500

In the past, we've talked about learning styles, personality types, and other peripheral - but possibly important - audience traits, when it comes to imparting info. Communicating with varying segments of our audience.

A recent insight - not proven - is that there might be a personality or approach-to-the-world link between people who profess/experience brand loyalty, and people who have the fan(atic) gene.

Both my wife and I are not sports fans, though we observe that many people around us are.

Similarly, I observed that neither of us exhibits brand loyalty. This prompted me to casually and slyly poll my co-workers and other acquaintances. So far, the correlation seems to be holding, but that might be just sample bias and wish-fulfillment on my part. Still, it _seems_ as if there's something there.

So, it occurred to me to wonder if:

a) the observation is valid (need a bigger sample)

b) there's any tie-in with how people take concepts and information and instructions and warnings on-board . . . or fail to do . . .

Any takers?

(Or is that thing about the brownies gonna cost me...? ;-> )

Kevin McLauchlan

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