RE: A different "personality type" angle

Subject: RE: A different "personality type" angle
From: "Pinkham, Jim" <Jim -dot- Pinkham -at- voith -dot- com>
To: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 4 Feb 2010 13:48:50 -0600

Go Red Sox! Go HP! Blasted Yankees! A Dell, are you serious??? Where's
the brownies, Kev?!

LOL,
Jim

-----Original Message-----
From: techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com] On
Behalf Of McLauchlan, Kevin
Sent: Thursday, February 04, 2010 1:41 PM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: A different "personality type" angle


In the past, we've talked about learning styles, personality types, and
other peripheral - but possibly important - audience traits, when it
comes to imparting info. Communicating with varying segments of our
audience.

A recent insight - not proven - is that there might be a personality or
approach-to-the-world link between people who profess/experience brand
loyalty, and people who have the fan(atic) gene.

Both my wife and I are not sports fans, though we observe that many
people around us are.

Similarly, I observed that neither of us exhibits brand loyalty. This
prompted me to casually and slyly poll my co-workers and other
acquaintances. So far, the correlation seems to be holding, but that
might be just sample bias and wish-fulfillment on my part. Still, it
_seems_ as if there's something there.

So, it occurred to me to wonder if:

a) the observation is valid (need a bigger sample)

b) there's any tie-in with how people take concepts and information and
instructions and warnings on-board . . . or fail to do . . .

Any takers?

(Or is that thing about the brownies gonna cost me...? ;-> )


Kevin McLauchlan
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References:
A different "personality type" angle: From: McLauchlan, Kevin

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