Re: A different "personality type" angle

Subject: Re: A different "personality type" angle
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 4 Feb 2010 11:56:42 -0800

I think the personality trait associated with brand loyalty is probably risk
aversion. Having found something that works (and perhaps having experienced an
alternative that didn't), the individual prefers to avoid the risk of another
negative experience.

Fanaticism is another matter. I can understand people being strongly attached
to their own preferences, but why some feel the need to convince or force others
to follow escapes me. My best guess is that it reflects their insecurities
about their own choices and/or beliefs.

Gene Kim-Eng


----- Original Message -----
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
> A recent insight - not proven - is that there might be a personality or
> approach-to-the-world link between people who profess/experience brand
> loyalty, and people who have the fan(atic) gene.

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References:
A different "personality type" angle: From: McLauchlan, Kevin

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