Re: A different "personality type" angle

Subject: Re: A different "personality type" angle
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 4 Feb 2010 11:56:42 -0800

I think the personality trait associated with brand loyalty is probably risk
aversion. Having found something that works (and perhaps having experienced an
alternative that didn't), the individual prefers to avoid the risk of another
negative experience.

Fanaticism is another matter. I can understand people being strongly attached
to their own preferences, but why some feel the need to convince or force others
to follow escapes me. My best guess is that it reflects their insecurities
about their own choices and/or beliefs.

Gene Kim-Eng


----- Original Message -----
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
> A recent insight - not proven - is that there might be a personality or
> approach-to-the-world link between people who profess/experience brand
> loyalty, and people who have the fan(atic) gene.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Are you looking for one documentation tool that does it all? Author,
build, test, and publish your Help files with just one easy-to-use tool.
Try the latest Doc-To-Help 2009 v3 risk-free for 30-days at:
http://www.doctohelp.com/

Explore CAREER options and paths related to Technical Writing,
learn to create SOFTWARE REQUIREMENTS documents, and
get tips on FUNCTIONAL SPECIFICATION best practices. Free at:
http://www.ModernAnalyst.com

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwr-l.com/ for more resources and info.

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat


Follow-Ups:

References:
A different "personality type" angle: From: McLauchlan, Kevin

Previous by Author: Re: Need a word for...
Next by Author: Re: Your typographic conventions and justification for
Previous by Thread: RE: A different "personality type" angle
Next by Thread: Re: A different "personality type" angle


What this post helpful? Share it with friends and colleagues:


Sponsored Ads