Re: Perfect Width for Your Online Content

Subject: Re: Perfect Width for Your Online Content
From: Tony Chung <tonyc -at- tonychung -dot- ca>
To: Ed <hamonwry12 -at- hotmail -dot- com>
Date: Wed, 23 Mar 2011 09:16:03 -0700

On 2011-03-23, at 1:33 AM, Ed <hamonwry12 -at- hotmail -dot- com> wrote:

> Many designers now use the 960gs grid system ( This
> specifies a 960-pixel wide space for content.

The content width referred to in the URL is primarily the readable
content. 960 is a framework to quickly develop layouts based on
different column grids to a maximum of 960 pixels. The 960 framework
helps designers create evenly sized columns without needing to know
complex math. Also, it is a fixed width system; a mobile style sheet
would also need to direct the device to the appropriate content block,
as a 960-pixel width isn't ideal on mobile devices. (I guess that's
what you referred to as Responsive Design).

The readable column width may only span the width of a few 960 grid
columns. The point of the blog post was to show how to suck your
readers into a post by starting with short column text expanding into
wider column text.

I agree completely with the rest of your message.

> Further, a 1920px wide screen (which I also have) would have a ridiculously
> long word count for text. Even print design abides by a 45-75 character per line length (,
> which was suggested by Robert Bringhurst's "Elements of Typographic Style"
> HTML is not a formatting language, but CSS is. There are is a new use of
> technology called Responsive Web Design
> (, which uses CSS
> media queries, and aims to adapt content and line length for each kind of
> device, so you won't be reading 640x480 content on your 1920x1080 screen.
> -=Ed.

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Re: Perfect Width for Your Online Content: From: David Neeley
RE: Perfect Width for Your Online Content: From: Ed

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