Re: Grammar - The Gotcha Microsoft Gives

Subject: Re: Grammar - The Gotcha Microsoft Gives
From: mattgras -at- comcast -dot- net
To: Kevin McLauchlan <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
Date: Thu, 8 Sep 2011 14:24:51 +0000 (UTC)



I find the words "user," "customer," and "consumer" (especially consumer) alarming: why do we all, including media, seem to increasingly regard P E O P L E as entites in relationship with products?



(I know -- outside the scope of this discussion....)



----- Original Message -----


From: "Kevin McLauchlan" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: "William Sherman" <bsherman77 -at- embarqmail -dot- com>, techwr-l -at- lists -dot- techwr-l -dot- com
Sent: Thursday, September 8, 2011 7:07:26 AM
Subject: RE: Grammar - The Gotcha Microsoft Gives



> -----Original Message-----
> From: William Sherman
>
> You should see some of what comes through in these documents. ÂI don't
> like
> "the user" when it is really "the customer". Didn't "user" go out after
> Tron
> 29 years ago? Maybe this is why customer service is such a
> [sarcasm]wonderful[/sarcasm] experience, is that many in these service
> desks
> read these types of guides and think of them as "users" rather than
> "customers" who deserve respect for buying the product in the first
> place.
>

Dunno about you, but we sell to giant corporations, governments, etc.
Those are our customers.

The actual users of our products are people (way down the corporate/organizational food chain) employed by them, and are reliably not the people who made the purchasing decisions or the people who cut the checks (cheques).

Â-k


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References:
RE: Grammar - The Gotcha Microsoft Gives: From: McLauchlan, Kevin

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