re: conference swag

Subject: re: conference swag
From: "Bowes, Rebecca" <Rebecca-Bowes -at- IDEXX -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 20 Apr 2012 08:40:52 -0400

The company I work for (in the veterinary services field) once gave out "poopy dogs" - a key chain with a white plastic dog on it. You squeezed the dog, and well... it pooped. The poopy dog was HUGELY popular with the veterinary technicians who received it. They, after all, had to deal with the real stuff every day. :) Gotta know your audience.

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