Where to place the word "optional" in heading text

Subject: Where to place the word "optional" in heading text
From: Hannah Drake <hannah -at- formulatrix -dot- com>
To: techwr-l <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 15 Apr 2014 13:20:06 -0400

Hi all,

Just curious where you place the word "optional" in headings. We're listing
key features for a product, and some are optional. Marketing wants to put
optional at the beginning "Optional Cool Thing" and I want to do this:
"Cool Thing (Optional)".

My reason: If someone reads optional, then they automatically pay less
attention to the feature because they may or may not purchase it. His
reason: he was told that parenthetical text should not exist because if
something is worth saying at all then it shouldn't be in parenthesis. I
have heard his argument before and generally agree, but I disagree for this
use.

What do you all think?

-Hannah
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