Re: Where to place the word "optional" in heading text

Subject: Re: Where to place the word "optional" in heading text
From: Lauren <lauren -at- writeco -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Tue, 15 Apr 2014 11:21:17 -0700

It really depends on what the optional feature represents. In instructions, an optional command is a helper for those who need it and a hindrance for those don't, so it is best represented as a subtle hint. When you describe it as "Optional Cool Thing," it is more of an attention getter and reminds me of extra features for a car that drive the price up or of a competitive edge for a product, like a smart phone with optional surround sound speakers. If the best feature of that phone is its music player but its other features are weaker than the competition, then you would want to lead with the optional speakers to distract buyers from the weaker components.

On 4/15/2014 10:20 AM, Hannah Drake wrote:

Just curious where you place the word "optional" in headings. We're listing
key features for a product, and some are optional. Marketing wants to put
optional at the beginning "Optional Cool Thing" and I want to do this:
"Cool Thing (Optional)".

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Where to place the word "optional" in heading text: From: Hannah Drake

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