Re: Optimal line length for sales documents in pdf

Subject: Re: Optimal line length for sales documents in pdf
From: Sean Brierley <sean -dot- brierley -at- gerberscientific -dot- com>
To: "TechWhirl (techwr-l -at- lists -dot- techwr-l -dot- com)" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 25 Sep 2015 08:58:08 -0400


Why were you told the width of your eyes was a good length? Is there
research to support that?

When I began, I was told "four inches" was a good line width. Being a
horsey kind of guy, that's always stuck with me, but I can't support it
with research.

Anyway, ignoring multiple column requirements and that pesky
print-versus-online thing, here's what a quick search on the Web found:

- 50 to 60 characters per line
- 66 characters per line
- 95 characters per line
- 9-12 words per line
- Looking at the 8,5x5,5 document I have up, I use about 70 characters,
10 words, 4.125 inches.
- Looking at an A4-designed doc I set up, I use about 80 characters, 15
words, 4.75 inches.



On Thu, Sep 24, 2015 at 11:20 PM, Di <dicorrie -at- gmail -dot- com> wrote:

> I have a new manager with a sales background.
> He was writing a document.
> I saw that he had taken our standard template for long documents, and
> removed the indent on the body text. So the document had virtually no left
> or right margins and the length of line was almost the entire width of an
> A4 page.
> I protested. Seven years I have been telling the staff why it is important
> to leave the indent in and keep the length of a line to about the width of
> a person's eyes.
> He explained. That's because you write documents that people need to read.
> This is a sales document. Sales documents are judged on the number of
> pages.
> I could not think of a suitable answer.
> I know that in responding to an rfp it is very important that the sales
> team use the formats that have been given. But this was not one of those,
> and his argument was a new one on me.
Visit TechWhirl for the latest on content technology, content strategy and content development |


You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at

Looking for the archived Techwr-l email discussions? Search our public email archives @


Optimal line length for sales documents in pdf: From: Di

Previous by Author: Re: PPT training materials, pdf output (with inter pdf/ppt project hyperlinks) --what is the best tool?
Next by Author: Re: How do enterprise software companies offer help?
Previous by Thread: Re: Optimal line length for sales documents in pdf
Next by Thread: Re: Optimal line length for sales documents in pdf

What this post helpful? Share it with friends and colleagues:

Sponsored Ads

Sponsored Ads