Re: what's the current trend?

Subject: Re: what's the current trend?
From: Daniel Friedman <daniel -dot- friedman42 -at- gmail -dot- com>
To: "Janoff, Steven" <Steven -dot- Janoff -at- hologic -dot- com>
Date: Tue, 20 Oct 2015 12:04:13 -0400

I'm with Sean on video. Video is resource intensive and should be used only
when the maximum impact can be achieved. It is very difficult to create
videos on the advanced features of a system, since most users tune out
after 3-4 minutes.

I would suggest finding out from support or clients directly for common
support issues, and target ones that are basic enough to cover in short
video tutorials. In some cases a video tutorial on setup can save a lot of
phone time, since customers can be referred to the video instead of tying
up a support agent on the phone.

On Mon, Oct 19, 2015 at 11:24 PM, Janoff, Steven <Steven -dot- Janoff -at- hologic -dot- com>
wrote:

> I find myself moving more and more towards video any time I want to learn
> something.
>
> Plus 1 for both TED talks and Lynda.com. Adobe has had some impressive
> videos lately, e.g., for Photoshop, InDesign, and such. Better than their
> text documentation.
>
> Steve
>
> On Monday, October 19, 2015 4:45 PM, Tony Chung wrote:
>
> Have you watched TED talks or Lynda.com ? They both have a live transcript
> where you can click the text in transcript to jump to the section of the
> video.
>
> As I said, I'm not a purist. I believe in using video as part of my
> information experience palette. And I'm not alone. Techsmith, Adobe, and
> others are using video almost more than text.
>
> For hardware, I am especially fond of the SAP-Vuzix demo. That was more an
> example of JIT customer service, but could easily integrate augmented
> reality into hardware instructions.
>
> And people don't care too much about pro level qualityâthey just want it
> to give the information they need, with enough clarity to follow along.
>
> -Tony
>
> On Monday, 19 October 2015, Sean Brierley <
> sean -dot- brierley -at- gerberscientific -dot- com> wrote:
>
> > Some thoughts against video.
> >
> > - It's difficult to make. Everyone expects broadcast quality
> > - It is almost impossible to edit.
> > - It is impossible to translate.
> > - As a user, I must watch a video sequentially when I can just jump
> > into text and read the bits I need.
> >
> >
> > Am I off base?
> >
> > Cheers,
> >
> > Sean
>
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*Daniel Friedman*
*friedmantechpublications.com* <http://friedmantechpublications.com>
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Follow-Ups:

References:
what's the current trend?: From: frank taylor
Re: what's the current trend?: From: Tony Chung
Re: what's the current trend?: From: Robert Lauriston
what's the current trend?: From: Tony Chung
Re: what's the current trend?: From: Sean Brierley
Re: what's the current trend?: From: Tony Chung
RE: what's the current trend?: From: Janoff, Steven

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