Re: community manager

Subject: Re: community manager
From: Robert Fekete <fekete77 -dot- robert -at- gmail -dot- com>
To: Erika Yanovich <ERIKA_y -at- rad -dot- com>
Date: Tue, 12 Jul 2016 07:55:50 +0200

Hi Erika,

I have never worked as a community manager, but I have been working with
one for years.

I think the answer depends on where you (or the company) wants to put the
focus in the community manager's job, and how much backup and resources
he/she gets from other departments (like marketing). As I see it, much of
the actual work is content marketing (creating content that is useful and
relevant for our audience, and possibly related to what the company offers
as well), so it can involve lot of writing, and editing, especially if you
are reviewing content from other company/community members.

Other parts of the job include attending/speaking at conferences and other
events (at other companies, it could also include organizing such events),
which is less techwriter-ish.

I think community management has a lot of roles where good writing skills
and product knowledge is immensely useful, so I'd say that it can be a
valid (and interesting) career move for a good technical writer, provided
the company can and is willing to split the related roles appropriately,
and you can focus on the writer/content creation/editing parts.

HTH,

Regards,
Robert



On Sun, Jul 10, 2016 at 9:06 AM, Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:

> Is this a possible career move for tech writers or a fashionable buzzword?
> Looking at ads, community management requires writing skills (we have
> these, but for different deliverables) to produce blog posts, articles and
> newsletters, social media skills, knowledge of campaigns and web analytics,
> and probably some soft skills as well. Is this job title suitable for
> smaller companies only (larger ones compartmentalize)?.
> Erika
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community manager: From: Erika Yanovich

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