RE: community manager

Subject: RE: community manager
From: Erika Yanovich <ERIKA_y -at- rad -dot- com>
To: Robert Fekete <fekete77 -dot- robert -at- gmail -dot- com>
Date: Tue, 12 Jul 2016 07:52:33 +0000

Thanks, Robi. I am also wondering whether the role is more suitable for consumer products rather than B2B and what is the difference (if any) between user group manager and community manager.

From: Robert Fekete [mailto:fekete77 -dot- robert -at- gmail -dot- com]

Hi Erika,
I have never worked as a community manager, but I have been working with one for years.

I think the answer depends on where you (or the company) wants to put the focus in the community manager's job, and how much backup and resources he/she gets from other departments (like marketing). As I see it, much of the actual work is content marketing (creating content that is useful and relevant for our audience, and possibly related to what the company offers as well), so it can involve lot of writing, and editing, especially if you are reviewing content from other company/community members.
Other parts of the job include attending/speaking at conferences and other events (at other companies, it could also include organizing such events), which is less techwriter-ish.
I think community management has a lot of roles where good writing skills and product knowledge is immensely useful, so I'd say that it can be a valid (and interesting) career move for a good technical writer, provided the company can and is willing to split the related roles appropriately, and you can focus on the writer/content creation/editing parts.
On Sun, Jul 10, 2016 at 9:06 AM, Erika Yanovich <ERIKA_y -at- rad -dot- com<mailto:ERIKA_y -at- rad -dot- com>> wrote:
Is this a possible career move for tech writers or a fashionable buzzword? Looking at ads, community management requires writing skills (we have these, but for different deliverables) to produce blog posts, articles and newsletters, social media skills, knowledge of campaigns and web analytics, and probably some soft skills as well. Is this job title suitable for smaller companies only (larger ones compartmentalize)?.

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community manager: From: Erika Yanovich
Re: community manager: From: Robert Fekete

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