Re: active vs. passive

Subject: Re: active vs. passive
From: Lauren <lauren -at- writeco -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Mon, 7 Aug 2017 11:02:45 -0700

On 8/6/2017 11:35 PM, Usha Manoj wrote:

...Technical writing emphasizes on using active voice. However, in case of
proposals, where you talk about performing a particular action in case you
win the deal, the text is usually in future tense, for example, Company X
will be responsible to meet the SLA targets. How best can we avoid using
"will be" in the sentence. I have tried replacing it with "is" or "are"
depending on the context, but doesn't work in all cases. Please advise.

Be active throughout and not just active voice in your sentences. Winning proposals show a dogma that the bidder is the best contractor. Think of this more as "assertive voice." Say, "Company X will meet the SLA targets." It is almost a way of saying Company X is better than any other bidder because it could imply no other company will meet SLA targets. This is what politicians do to win elections.


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References:
"via" - why often verboten ?: From: Monique Semp
RE: "via" - why often verboten ?: From: Wright, Lynne
Re: "via" - why often verboten ?: From: sharipunyon
RE: "via" - why often verboten ?: From: Wright, Lynne
Re: "via" - why often verboten ?: From: Lauren
Re: "via" - why often verboten ?: From: Gene Kim-Eng
Re: "via" - why often verboten ?: From: Lauren
Re: "via" - why often verboten ?: From: Robert Lauriston
Re: "via" - why often verboten ?: From: Gene Kim-Eng
Re: "via" - why often verboten ?: From: Robert Lauriston
Re: "via" - why often verboten ?: From: Lauren
Re: "via" - why often verboten ?: From: Robert Lauriston
Re: "via" - why often verboten ?: From: Lauren
active vs. passive (was: "via" - why often verboten ?): From: Monique Semp
Re: active vs. passive (was: "via" - why often verboten ?): From: Robert Lauriston
Re: active vs. passive: From: Karin Matchett
Re: active vs. passive: From: Usha Manoj

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