Re: Dealing with price resistance?

Subject: Re: Dealing with price resistance?
From: Steve Burnett <burnett -at- pobox -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 12 Oct 2017 10:54:48 -0400 (EDT)

On Thu, 12 Oct 2017, Chris Morton wrote:

I'm interested in the tech and would like to be able to leverage my work
with Blue Supply for other projects. I'm also tenacious (read: stubborn). I
likely need to talk with a psychologist about this character flaw, but I
want them to fail with Woodrow and have them come begging to please, please
take on our work.

I get on with the guys, but Jeannie is in the dark. And why a marketing
head is in charge of user manuals says a lot, I know.

But if I were to send a "Have a nice life" reply, how would I phrase it so
as to remain in a dignified position?

* If you're genuinely interested in hearing from them again:

"Thank you for letting me know your decision, and do keep me in mind for future projects."

* If you're not genuinely interested in hearing from them again:

"Thank you for letting me know your decision."

--
Steve Burnett burnett -at- pobox -dot- com
Technical Documentation Information Retrieval
URL http://bit.ly/steveburnett



Chris Morton
(click logo â for details)

<http://www.the-efa.org/memberinfo/chris-morton-10670/>
â Substantive Editing â Technical Writing â Proofreading
â B2B/B2C â Marketing Expertise â Mentoring



On Thu, Oct 12, 2017 at 9:57 AM, Wright, Lynne <Lynne -dot- Wright -at- kronos -dot- com>
wrote:

Why would you want to pursue a client who has already demonstrated that
they're going to expect you to meet impossible deadlines under unreasonable
conditions, and not want to pay you what you're worth?

You can't convince clients like that that cheaper = poorer quality, since
they can't tell the difference between mediocre and effective writing.

-----Original Message-----
From: techwr-l-bounces+lynne -dot- wright=kronos -dot- com -at- lists -dot- techwr-l -dot- com [mailto:
techwr-l-bounces+lynne -dot- wright=kronos -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf Of
Chris Morton
Sent: Thursday, October 12, 2017 9:35 AM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: BIZ: Dealing with price resistance?

*** LONG QUERY AHEAD ***

*SCENARIO*: Jeannie is the marketing director of Blue Supply, a smallish,
high-tech industrial supplier in the hinterland. Through a LinkedIn
ProFinder feeler placed almost a year ago by her digital marketing guy,
I've been courting Blue on and off ever since.

To date, Blue has OEMed widgets from others, stuffed them in their own
boxes, and sold the latter to global industrial concerns. Blue only ever
shipped the destructions, er, user manuals furnished by its OEMs.

Now Blue has developed its own widget. Jeannieânever having entered this
realm before (and not knowing much about project management and realistic
timelines)âbegan looking for a freelancer to magically whip up a ~50 page
technical user manual over a two-week period.

Yours truly has done this many times over and has the chopsâalong with a
rock-solid portfolio and written recommendations singing my praises. Its
apparent that Jeannie only looked at the sample manuals I provided, never
bothering with the recommendations nor taking a few moments to look at my
extended LinkedIn profile that tells the whole story.

Jeannie kept me hanging for several weeksâtime I could have used to create
her manual, which will ultimately form the basis, it appears, of others to
come. Anyone who knows InDesign knows that it's critical to set up the
first go-round (that will become a template) correctly. This is all Greek
to Jeannie.

She wanted me to give her an estimate as to the number of hours I thought
it would take me to complete her project. I told her a reasonable number of
hours, perhaps less, but that it's near impossible to estimate never having
seen the widget (nor having any notion of Blue's culture, expectations,
etc.). Much also depended on the ready availability of subject matter
experts to assist my when I got stuck documenting the widget's
hypergymballic mode when exposed to sulfur-induced cryptonium at 2000
degrees.

Although I offered to meet in person or speak by phone, Jeannie has always
kept me at arms length, only communicating via email. I've only had the
opportunity to speak by phone with AJ, the project manager; it sounded like
he was firmly in favor of me.

Although I kept trying to get the engagement commitment, Jeannie put me
off for yet another week. Attempting to meet her absurd deadline now meant
working exclusively on her assignment around 24 x 7, putting off all of my
regular clients, not sleeping, nor having any downtime to do anything else.
All the while, Jeannie doesn't know what Jeannie doesn't know, and her
initial whack at a newly-designed user manual incorporating Blue's branding
is already set to miss the mark.

Finally Jeannie sent me the inevitable email late yesterday:

*Thank you so much for your interest in working with us and for your
patience as we reviewed candidates. We have decided to go with another
writer for this particular project due to timeline and budget. It was nice
connecting with you and I am happy to keep you in mind for future projects
if that is of interest to you.*


*Thank you,*


Because of her hemming and hawing, coupled with my multi-year sales
experience, I'd seen it coming. I wasn't surprisedâjust really POed to have
spent so much time courting her and the company only to be treated like
this. I know full well that Blue Supply isn't going to be well represented
by the "other writer" (likely a chainsaw repairman) who agreed to both the
ridiculous deadline and gave her some absurd cost estimate.

To add to my head-spinning, after sending me this kiss-off note, she
finally accepted my invitation to connect on LinkedIn and also viewed my
profile!

*QUERY*: If I even elect to pursue Blue Supply, how would you go about
standing firm with your hourly rate and, more importantly, politely and
professionally convey the notion that, "When you finally realize you've set
the project up for failure and also determine that the person you hired
doesn't know Jack (if she ever wakes up to that), you'll know where to find
me."

Are there any good books you can think of that address this issue in a
similar context? That is, Jeannie can have any two of the following: Cheap,
Fast, Good. And to quote a friend:

"She can have it fast and good, but it won't be cheap, and that's what
you're willing to promise. If she insists on cheap and fast, you're not the
right fit because you won't do anything that doesn't include good. Or she
can have it cheap (relatively) and good, but there's no way in hell she's
getting it before Thanksgiving, from you or anyone else."


Apparently Mr. All-Too-Eager Woodrow the Woodsman has promised Jeannie all
three.

Chris Morton
(click logo â for details)

<http://t.sidekickopen68.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nM
JN7t5XYgdnqQxW7fsH3H4XrddKW1pNgV-56dMhqf2Q-c6C02?t=http%3A%
2F%2Fwww.the-efa.org%2Fmemberinfo%2Fchris-morton-
10670%2F&si=6020636811198464&pi=954606cb-5d5b-417c-e784-84b410461031>
â Substantive Editing â Technical Writing â Proofreading
â B2B/B2C â Marketing Expertise â Mentoring
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References:
BIZ: Dealing with price resistance?: From: Chris Morton
RE: Dealing with price resistance?: From: Wright, Lynne
Re: Dealing with price resistance?: From: Chris Morton

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