Re: What are white papers?

Subject: Re: What are white papers?
From: Lori Lathrop <76620 -dot- 456 -at- COMPUSERVE -dot- COM>
Date: Thu, 8 Sep 1994 16:00:26 EDT

In response to Sue McCullough, who asks for info on white papers ....

Sue -- White Papers are generally a cross between marketing literature and
technical documentation. It's a high-level (executive overview) document
that gives presents "just enough" technical information on a product; it
should not contain so much technical information that it would be beyond
the understanding of a non-technical decision maker, but it should contain
information that would justify a "buy" decision when compared to the
literature on competitive products. That's a pretty tall order, eh?

Lori Lathrop
Lathrop Media Services
P.O. Box 808
Georgetown, CO 80444
(303)567-4011 -- home office
(303)567-9306 -- fax

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