Re: brochure placement

Subject: Re: brochure placement
From: The Ashrafs <ashrafs -at- JUNO -dot- COM>
Date: Wed, 12 Mar 1997 22:36:09 EST

On Wed, 12 Mar 1997 13:17:27 -0700 elizabeth lambert
<halle -at- cougarnet -dot- byu -dot- edu> writes:

>left or right face of the inside first? If anyone knows of any
>research
>that's ever been done on such a thing, or has a strong opinion about
>how
>we should do this, please respond to me directly.

Anecdotal:

The biggest bank in Pakistan, when buying a magazine ad, always makes
sure it goes on the "first right hand page"

Sabahat.
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