Re: Marketing ideas?

Subject: Re: Marketing ideas?
From: JIMCHEVAL -at- AOL -dot- COM
Date: Wed, 28 May 1997 11:57:20 -0400

In a message dated 97-05-28 10:50:15 EDT, bosscomm -at- interlog -dot- com (David Boss)

<< Any suggestions on how to grow my business? >>

I don't know if Canadian tax laws make it as hard for big companies to hire
you directly, but if not, I'd certainly start by getting a list of every
hi-tech company in your area and finding out if the names of the MIS and/or
Contracts Administration people, then contacting them to let them know what
you have to offer (here's a chance to make that demo brochure....).

If your library doesn't have appropriate lists (they should), try the Sunday
editions of your larger papers and see which hi-tech companies are hiring
elsewhere. Then call to get the info you need. Often these ads will give you
e-mail references, too.

If you've got an interest well outside your profession, I hope you're doing
something with that. My first two consulting jobs came through people in my
creative writing workshop. There's a certain personal affinity which comes
through shared interests which can sometimes lead to work.

Personally, I've never done well with traditional direct networking, but you
might. On this side, there's professional organizations and things like the
Lions' Club.

Be sure to post your info on the Web and put up a 'technical writing' home
page. My most recent client found me through my profile on AOL.

You might also create a small newsletter with helpful hints on technical
writing tools and issues and mail it to the major decision makers. Or do a
free column for a local computer mag (we have a few in L.A. which are given
out free.)

Just a few ideas...
Jim Chevallier
Los Angeles
Visit Chez Jim: Jim Chevallier's Home Page -

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