Re: Merging marketing pubs with tech pubs

Subject: Re: Merging marketing pubs with tech pubs
From: John Posada <john -at- TDANDW -dot- COM>
Date: Tue, 1 Sep 1998 14:09:45 -0400

>
> In respect to your position, you're possible/probably right. I, however,
> do not produce "crap" and therefore (perhaps narcissistically) live in no
> fear of losing customer (engineering) reliance on my documentation. ;)
>
> [All in good fun and spirits, eh?]


Selling your product or your writing is not a function that you turn on
or off. It is an approach where you are creating documentation to
satisfy the reader's need for a particular version of information. If
you are producing documentation that "sells" your audience to use it,
then you're already thinking marketing. If you were sitting there
thinking "My information is so important that they are forced to use it
whether they like it or not.", then you aren't "selling" your audience.

Welcome to the basics of marcom. We welcome you even if you are kicking
and screaming while we do so. :-}


--
John Posada, Technical Writer (and interviewing for next contract)
The world's premier Internet fax service company: The FaxSav Global
Network
-work http://www.faxsav.com -personal http://www.tdandw.com
-work mailto:posada -at- faxsav -dot- com -personal mailto:john -at- tdandw -dot- com
-work phone: 732-906-2000 X2296 -personal phone:732-2910-7811
-pager: 800-864-8444 pin 1857522 -pager via email:1857522 -at- pagemart -dot- net

resume: http://www.tdandw.com/resume.htm

My opinions are mine, and neither you nor my company can take credit for
them.
"One ought, every day at least, to hear a little song, read a good
poem, see a fine picture, and, if it were possible, to speak a few
reasonable words.", Goethe
"Say all you have to say in the fewest possible words, or your reader
will be sure to skip them; and in the plainest possible words or he will
certainly misunderstand them.", John Ruskin
"Give a man a fish and he will eat for a day. Teach him how to fish,
and he will sit in a boat and smoke cigars all day."

From ??? -at- ??? Sun Jan 00 00:00:00 0000=




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